Our Story
The journey of Coleman Golf Cart began in 2008 in the sun-drenched landscapes of Southern California, where our founder, Michael Coleman, recognized a gap in the golf cart market. As an avid golfer and engineer with over two decades of experience in automotive design, Michael found himself frustrated with the limited options available for golf carts that combined performance, style, and reliability. What started as a weekend project in his garage – modifying his own golf cart to meet his exacting standards – soon evolved into a passion for reimagining what a golf cart could be.
“I wasn’t trying to start a company,” Michael often recalls with a smile. “I was just trying to build a better cart for myself and a few friends at the country club. But word spread, and before I knew it, I had orders from people I’d never met.”
Those early days were defined by small-batch, custom-built carts that quickly gained a reputation for their exceptional performance and distinctive design. By 2010, demand had grown to the point where Michael left his corporate engineering position to focus full-time on what had become Coleman Golf Cart.
The timing couldn’t have been better. The market was beginning to recognize golf carts not just as vehicles for the fairway, but as versatile transportation solutions for gated communities, resorts, campuses, and industrial facilities. Our commitment to quality and innovation positioned us perfectly to meet this expanding demand.
Today, Coleman Golf Cart has grown from a one-man operation in a garage to a thriving company with manufacturing facilities in California and Florida, a nationwide network of authorized dealers, and a team of over 150 dedicated professionals who share Michael’s original vision: to create the finest golf carts on the market, bar none.
Our Philosophy
At Coleman Golf Cart, we operate with a straightforward philosophy that guides everything we do:
Excellence Without Compromise: We believe that cutting corners never leads to excellence. From the materials we select to our manufacturing processes and customer service, we refuse to compromise on quality.
Innovation With Purpose: We don’t innovate simply for the sake of being different. Every new feature, technology, or design element serves a specific purpose: to enhance performance, improve user experience, or increase durability.
Sustainability As Standard: Environmental responsibility isn’t an add-on for us—it’s built into our DNA. We strive to minimize our ecological footprint through efficient manufacturing, responsible sourcing, and developing cleaner, more energy-efficient vehicles.
Customer Partnership: We see our customers not merely as buyers but as partners in an ongoing relationship. Your feedback drives our improvements, and your satisfaction remains our ultimate measure of success.
American Craftsmanship: We take pride in our American roots and manufacturing. By keeping our production domestic, we maintain strict quality control, support local economies, and preserve the tradition of American craftsmanship that emphasizes attention to detail and lasting value.
Our Team
The heart of Coleman Golf Cart is our diverse and talented team. From veteran engineers who’ve worked with automotive giants to skilled craftspeople with decades of experience shaping metal and finishing wood, our workforce combines technical expertise with genuine passion for what we create.
Our leadership team reflects this blend of experience and enthusiasm:
Michael Coleman, Founder & CEO
A mechanical engineer by training, Michael spent 22 years designing high-performance automotive components before founding Coleman Golf Cart. His technical knowledge is matched only by his passion for customer satisfaction, and he remains involved in product development and quality control. On weekends, you’ll still find him tinkering with prototypes or testing new designs on local golf courses.
Jennifer Hayes, Chief Operating Officer
With a background in manufacturing operations at major automotive companies, Jennifer joined us in 2012 and has streamlined our production processes without sacrificing the handcrafted attention to detail that defines our brand. Her leadership has enabled us to scale production while maintaining our quality standards.
Dr. Marcus Washington, Director of Engineering & Innovation
After a distinguished career developing electric drivetrains for a major automotive manufacturer, Marcus joined our team in 2015. His expertise in battery technology and electric motor design has been instrumental in developing our industry-leading EV models and extending their range and performance.
Sophia Rodriguez, Director of Design
A graduate of the prestigious Art Center College of Design, Sophia brings her eye for aesthetics and functionality to our product line. Her influence can be seen in our distinctive styling and ergonomic features that make Coleman carts instantly recognizable.
Robert Chen, Chief Technology Officer
Robert leads our efforts to integrate cutting-edge technology into our vehicles, from advanced battery management systems to connectivity features that enhance the user experience. His team works to ensure our carts are not just transportation but smart mobility solutions.
Beyond our leadership, we’re especially proud of our production team – many of whom have been with us since our early days. With an average tenure of over seven years, these skilled technicians bring continuity and deep product knowledge to our manufacturing process. We invest heavily in their professional development, supporting advanced certification and cross-training programs that keep their skills sharp and current.
Our Manufacturing Approach
While many competitors have moved production overseas to cut costs, we’ve doubled down on American manufacturing. Our primary production facility in Temecula, California, spans 120,000 square feet and combines automated precision with hands-on craftsmanship. In 2018, we opened a second 85,000-square-foot facility in Tampa, Florida, to better serve our East Coast customers and reduce shipping times and costs.
Our manufacturing philosophy centers on what we call “precision craftsmanship” – leveraging advanced technology for consistency and precision while preserving the human touch where it matters most. This approach allows us to maintain exceptional quality while producing approximately 6,000 vehicles annually.
A few distinctive elements of our manufacturing process include:
Rigorous Materials Selection: We source the highest quality materials, often exceeding industry standards. Our aluminum frames undergo additional heat-treating processes to enhance strength without adding weight, and our upholstery uses marine-grade vinyl that withstands harsh elements.
Powertrain Excellence: For our electric models, we use proprietary battery management systems developed in-house, coupled with premium cells from leading manufacturers. Our gas models feature engines that we modify and tune specifically for golf cart applications, delivering better performance and longevity than off-the-shelf solutions.
Multi-Stage Quality Control: Every cart undergoes over 100 quality checks throughout the production process, culminating in a comprehensive final inspection and real-world testing. We randomly select units for extended testing under extreme conditions, pushing them far beyond typical usage scenarios to ensure they’ll perform reliably for years.
Custom Finishing: Our paint shop rivals those found in luxury automotive manufacturers, with multi-stage processes that create a deep, lasting finish. Custom graphics and color options are handled by specialists with backgrounds in automotive and marine finishing.
Environmental Responsibility: Our facilities feature solar power generation, water recycling systems, and zero-waste initiatives that have reduced our manufacturing carbon footprint by 62% since 2015. We’ve also developed closed-loop programs for battery recycling and responsible disposal of production materials.
Our Products
The Coleman Golf Cart lineup has evolved over the years to meet diverse customer needs, but every model shares our core commitment to quality, performance, and durability. Our current product line includes:
The Classic Series
Our foundational models that established our reputation, the Classic Series combines traditional golf cart aesthetics with modern engineering. Available in 2-passenger and 4-passenger configurations, these carts feature:
- Durable aluminum frames with automotive-grade finishes
- Options for electric (72V system) or gas powertrains
- Premium seating with ergonomic support and weather-resistant materials
- Automotive-grade suspension systems for a smoother ride
- Industry-leading 5-year structural warranty
The Classic Series remains our bestseller, particularly popular with golf courses, country clubs, and residential users seeking reliable, everyday transportation.
The Luxury Series
Elevating the golf cart experience to new heights, our Luxury Series caters to discerning customers who want exceptional comfort and distinctive styling. These models feature:
- Extended legroom and premium adjustable seating
- Automotive-grade LED lighting packages
- Enhanced digital instrument clusters with Bluetooth connectivity
- Custom paint options and premium trim packages
- Climate control features, including heated seats and rain shields
- Advanced suspension systems with selective damping
The Luxury Series has found particular favor in high-end resorts, luxury communities, and with private owners who use their carts extensively beyond the golf course.
The Performance Series
Developed for customers who demand more power and capability, our Performance Series pushes the boundaries of what a golf cart can do. Featuring:
- High-output electric motors delivering up to 30 hp
- Advanced lithium battery packs with industry-leading range (up to 100 miles on a charge)
- Reinforced frames and upgraded suspension components
- All-terrain capabilities with optional lift kits and specialized tires
- Enhanced braking systems with regenerative technology
- Integrated GPS and performance tracking capabilities
The Performance Series has developed a strong following among customers with large properties, those in rural areas, and enthusiasts who appreciate the responsiveness and capability these models offer.
The Commercial Series
Engineered specifically for work environments, our Commercial Series focuses on durability, utility, and total cost of ownership. These hardworking vehicles include:
- Heavy-duty frames and components designed for continuous operation
- Customizable cargo configurations with up to 1,500 lb capacity
- Fleet management technology for maintenance tracking and usage optimization
- Extended service intervals and easily accessible components
- Specialized models for groundskeeping, security, passenger transport, and utility applications
The Commercial Series serves diverse clients including universities, industrial facilities, airports, and large resorts where golf carts are essential to daily operations.
The Street Legal Series
Introduced in 2017, our Street Legal Series meets all federal Low Speed Vehicle (LSV) requirements, allowing operation on roads with speed limits up to 35 mph in most jurisdictions. These models include:
- DOT-approved safety equipment including windshields, seat belts, and turn signals
- Enhanced braking and stability systems
- Automotive-grade lighting packages and mirrors
- Weather protection options for year-round comfort
- Reinforced impact protection features
The Street Legal Series has become increasingly popular in planned communities, beach towns, and urban areas where residents appreciate economical, environmentally friendly local transportation alternatives.
Research and Development
Innovation doesn’t happen by accident. At Coleman Golf Cart, we invest approximately 12% of our annual revenue into research and development – substantially above the industry average. Our R&D facility adjacent to our California manufacturing plant employs a team of engineers, designers, and technicians who work continuously to refine our existing products and develop new solutions.
Current research priorities include:
Energy Storage Technology: We’re developing next-generation battery systems with higher energy density, faster charging, and longer cycle life. Our prototype lithium-iron-phosphate pack currently in testing promises to increase range by 40% while reducing weight.
Advanced Materials: We’re exploring applications for carbon fiber composites and high-strength aluminum alloys that could significantly reduce vehicle weight while maintaining or enhancing structural integrity.
Connected Vehicle Systems: Our integrated telematics platform, currently in late-stage development, will offer owners remote monitoring, performance optimization, and predictive maintenance capabilities through a smartphone application.
Autonomous Features: While fully autonomous operation isn’t our goal, we’re developing driver assistance features such as automatic braking, trailer-following technology, and self-parking functions that enhance safety and convenience.
Accessibility Innovations: We’re committed to making our vehicles usable by people of all abilities. Our adaptive controls program has developed solutions for customers with various physical limitations, ensuring everyone can enjoy the independence our vehicles provide.
Our Commitment to Sustainability
Environmental responsibility has been a core value since our founding, but in 2015, we formalized this commitment with our “GreenPath 2030” initiative – a comprehensive plan to minimize our environmental impact while maximizing the sustainability of our products.
Key elements of this program include:
Product Lifecycle Management: We design our vehicles with end-of-life considerations in mind, making them easier to recycle and reducing landfill impact. Approximately 93% of materials in a Coleman golf cart can be recycled or repurposed.
Battery Responsibility: For electric models, we maintain a comprehensive battery take-back and recycling program, ensuring proper handling of used batteries and recapturing valuable materials.
Renewable Energy: Our manufacturing facilities derive an increasing percentage of their energy from renewable sources, with our California facility now operating at 78% solar power and our Florida location at 52%.
Water Conservation: Advanced water recycling systems in our manufacturing processes have reduced freshwater consumption by 76% since 2016, with goals to achieve net-zero water consumption by 2028.
Supply Chain Responsibility: We audit our suppliers for environmental compliance and give preference to those who share our commitment to sustainable practices. We’ve reduced supply chain carbon emissions by 34% through local sourcing initiatives and transportation optimization.
Community Impact: We partner with environmental organizations in our operational communities, supporting habitat restoration, clean energy initiatives, and environmental education programs.
Customer Experience
A great product deserves great customer service. We’ve built our approach to customer experience around a simple premise: treat customers the way we’d want to be treated ourselves.
This philosophy manifests in several ways:
Transparent Communication: From the sales process through ownership, we believe in clear, honest communication. Our pricing is straightforward, with no hidden fees or surprises.
Personalized Attention: Whether you’re purchasing your first golf cart or adding to a large fleet, our team takes the time to understand your specific needs and recommend the right solution. We view every customer interaction as an opportunity to build a relationship, not just complete a transaction.
Comprehensive Support: Our owner support includes detailed documentation, video tutorials, and direct access to our technical team for more complex questions. We maintain a comprehensive parts inventory to ensure quick availability when needed.
Responsive Service Network: Our nationwide network of authorized service centers provides local support, with technicians who receive regular training directly from our engineering team. For commercial customers, we offer expedited service programs to minimize downtime.
Continuous Improvement: We actively solicit customer feedback through multiple channels and use this information to drive improvements in both our products and our service approach. Our “Voice of the Customer” program directly influences our product development roadmap.
Community Involvement
As a company, we believe in being active, positive contributors to the communities where we operate. Our community engagement takes many forms:
Education Support: We maintain partnerships with technical colleges near our facilities, providing internships, equipment donations, and curriculum input for programs related to electric vehicle technology, manufacturing, and design.
Workforce Development: Our apprenticeship program offers paths to skilled manufacturing careers for individuals without traditional four-year degrees, providing paid training and mentorship.
Charitable Giving: Through our Coleman Cares initiative, we donate vehicles and resources to organizations serving veterans, environmental causes, and community development projects. We also encourage employee volunteerism through paid time off for community service.
Emergency Response: During natural disasters, we’ve provided vehicles to emergency response teams and local agencies to assist with recovery efforts, particularly in situations where traditional vehicles face mobility challenges.
Adaptive Sports Support: We’re proud sponsors of adaptive golf programs and tournaments across the country, including design and donation of specialized carts that allow individuals with mobility challenges to enjoy the game.
Looking Forward
As we move into our second decade of operation, Coleman Golf Cart remains committed to the principles that guided us from the start: uncompromising quality, meaningful innovation, environmental responsibility, and exceptional customer service.
The future holds exciting developments as we expand our product line to meet evolving transportation needs. In the coming years, look for:
Expanded Electric Vehicle Offerings: We’re developing new models that blur the line between traditional golf carts and neighborhood electric vehicles, offering greater range, comfort, and utility.
Enhanced Digital Integration: Future models will feature improved connectivity options, allowing seamless integration with smartphones and other devices for enhanced functionality and customization.
Advanced Safety Systems: We’re incorporating technologies from the automotive sector to enhance operator and passenger safety, particularly in our street-legal models.
Sustainable Manufacturing Expansion: As demand grows, we’re exploring additional manufacturing locations that will maintain our commitment to American production while reducing shipping distances and associated carbon emissions.
International Growth: While focused primarily on the North American market today, we’re carefully evaluating international opportunities where our premium approach aligns with market needs.
Visit Us
We welcome visitors to our facilities in California and Florida, where you can tour our manufacturing operations, meet our team, and experience our products firsthand. Facility tours are available by appointment and provide an up-close look at how we transform raw materials into the finest golf carts available.
For those unable to visit in person, our network of authorized dealers provides local opportunities to experience Coleman quality. Each dealer location maintains demonstration models and knowledgeable staff who can help you find the perfect cart for your needs.
Connect With Us
We value direct communication with our customers and enthusiasts. You’ll find us active on major social media platforms, where we share product information, ownership tips, and stories from the Coleman community. Our customer service team is available by phone, email, or through our website’s chat feature.
For commercial inquiries, fleet purchases, or custom projects, our specialized commercial team provides consultative service tailored to organizational needs, from initial assessment through long-term support.
Join the Coleman Family
When you purchase a Coleman Golf Cart, you become part of a growing community of discerning owners who value quality, performance, and service. From casual users enjoying weekend recreation to businesses depending on our vehicles daily, the Coleman family is united by an appreciation for excellence.
We’re honored by the trust our customers place in us and remain committed to exceeding your expectations in everything we do. Thank you for considering Coleman Golf Cart for your transportation needs—we look forward to welcoming you to the Coleman family.
Coleman Golf Cart: American-made excellence, driven by innovation, powered by passion.
